The inaugural Toolbox.com/PJA Social Media Index survey of more than 900 HR executives and professionals reveals that social media is key to problem solving and strategy development in the workplace. In addition, these professionals recognize the advantages that social media offers in helping build their personal brand, increase expertise in their current job roles, and advance their careers.
The results show that active participation in social media is an important component of the HR job role and serves as a substantial resource for experience-based knowledge in the workplace. Respondents named staying current (78%) and networking with peers (71%) as the most popular uses of social media. Additionally, more than half have responded to a question posed by a peer in an online community, while nearly 50% have built their personal knowledge network by making connections with peers.
The results of the survey revealed:
1) Among HR executives and professionals, social media consumption outpaced editorial and vendor content consumption. Respondents consumed social media at a rate of 3.77 hours per week, compared to 2.77 hours of online vendor content and 2.13 hours of online editorial content..
2) Social media represents 43% of total media consumption among HR respondents (compared to 32% for editorial and 25% for vendor content).
3) HR respondents named staying current (78%) and networking with peers (71%) as the most popular uses of social media.
Other results include:
A) More than half of HR respondents have responded to a question posed by a peer, while nearly 50% have built their personal knowledge network by making connections with peers.
B) Deep experience is seen as the most important attribute in a social media expert, followed by thoughtful and detailed responses.
C) Nearly half of respondents say that a social media presence greatly increases or increases their value as a job candidate, while more than 50% claim that social media is important or very important in building their personal brand.
D) Respondents agree that social media’s biggest impact on career is to increase their level of expertise in their current job position.
Access the full report at click here
Source:- Toolbox.com
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